Sugar Creative are pleased to introduce WISP (World Instantiation Story Platform), an innovative tool for delivering city scale XR that can turn place into a canvas, present content as never before, and enrich cities as they evolve.

Acting as a proprietary toolkit and development platform, WISP harnesses the potential of next generation formats, allowing for the creation of incredible geo located experiences on mobile and headset. WISP aims to empower organisations through the creation of experiences that deliver on engagement, sales, and service provision.

A product of the unique insights Sugar gained though the creation of multi award winning city scale XR experiences, and developed through £5million in UK and Welsh government funding, it offers organisations and brands worldwide the opportunity to realise the future of immersive city wide activations.